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Sonia is the daughter of Mexican Immigrant farm workers. Sonia attributes learning service to others from her grandmother, who raised her. "My earliest memories are of my grandmother opening our home to families in need; even though we had very little of our own, she always generously shared what we did have."

Sonia's story is not unlike many others in search of the American Dream, and she knows firsthand the obstacles of providing for your family with limited resources, she herself began working at the age of 13. Sonia faced challenges head-on when she became a divorced, single parent at the age of 23, having been no stranger to hard work and sheer determination, she returned to college, working full-time while raising her children.

Sonia launched a consulting firm in 2009 focused on small business development, and a nonprofit in 2010 focused on empowering youth and families by identifying and developing their skills and talents.

Sonia has led a life of service to others working with Houston's disadvantaged populations and volunteering with numerous community organizations, and she attributes her success to her core values of putting God first, hard work, a commitment to family and community, and the many individuals who invested in her future by providing opportunities to learn and grow personally and professionally. 

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  • Sonia's nonprofit Youth Genesis was recognized in 2016 by the White House Initiative on Education Excellence for Hispanics for her Arts In Afterschool Model Program titled "Art Evolution."

  • She has created and operated summer and after-school Art Camps

  • She has provided services for youth and families through anti-gang, drug, and alcohol prevention programs, and homeless youth building relationships with schools, community centers, and law enforcement.

  • Extensive experience working with our local and state elected officials in numerous capacities, including advocating for and building stronger communities through projects that empower its residents.

  • Extensive knowledge of City of Houston Departments and Operations, having worked collaboratively with Public Works and Office of Business Opportunity.

  • She has worked collaboratively with the City of Houston’s Emergency Management Systems after the Harvey flooding.

  • Collaborated and Engaged in Community Assessment Projects.

  • Was instrumental in putting together a development project which will provide multi-family affordable housing project and local job creation in Northeast Houston.

  • Has held Small Business forums bridging the gap between small businesses and Procurement opportunities

  • Implemented Civic Engagement and Educational Forums for diverse communities

  • Implemented Strategic Partnerships with the City of Houston, Houston Minority Supplier Diversity Council, Houston Minority Contractors, and other organizations, including the International Trade Development Council and Houston Area Chambers of Commerce.

  • She has led the launch of an affordable multi-family development project in one of Houston’s fastest-growing communities with a focus on responsible development which focuses on community re-investment by prioritizing utilizing local labor and local General Contractors.

  • She hosts a radio talk show on BNetTejano radio featuring current events and issues in Houston and across the State. 


Sonia Rivera has extensive community involvement through serving on boards and volunteering:

  • Barrio Boys Veterans Organization addressing Veterans Issues

  • Founding Board Member (2004), Houston Chair (2016-2017), and National President (2018) of the National Hispanic Professional Organization (NHPO)

  • Hispanic Scholarship Fund- Houston Advisory Board of Texas Association of Mexican American Chambers of Commerce

  • Houston Livestock Show and Rodeo

  • Volunteered at Talento Bilingue Cultural Arts and Education Center

  • Hispanic Women in Leadership

  • Hispanic Scholarship Fund

  • Superbowl LI Community Engagement Committee (2017)



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